Hello Everyone, My introductory task is to pick a television advert of my choice, so I decided to pick the Evian advert.
The people who created this Evian advert is the agency who came up with the production of the advert like the ideas of having the adults and the "baby" self to promote the Evian drink. However, Evian itself would contribute to ideas of advert
The Evian advert has many creative techniques to attract my attention. The first creative technique that I noticed when I first watched this was the representation of the babies in the advert. I find this a creative technique because the way it was created was very effective and humorous and is different so it makes the audience remember it. Overall, it main technique that Evian have used in this advert is babies dancing and the music as they create an upbeat feeling and it attracts my attention because its unrealistic and you wouldn't normally see something like that so its seen as clever and funny.
Different people might understand this message differently to me because this advert is very modern day like so a lot of the adults and elderly people would understand this more because they don't feel as young as to what they want to be so they sort of relate to the advert because the babies is how they want to feel on the inside. However, children would think very different because they wouldn't understand the advert or may think different because they are already "living young" like those babies and are active and energetic so they wouldn't understand that the aim of this message is to show that this product is there to make you feel young and "live young"
The values, lifestyles and points of view are represented in different ways. The lifestyle is aimed at working class/middle class. I think this because the advert is set in a street. This is also because there are two different types of age groups because there are men and women who are adults but there appearance are different and there is also and elderly woman. This suggests that this advert is aimed at all lifestyles and all types of audience so it suggests this product which in this case, its Evian water so it shows that its good for all types of people.
The message of this advert is that Evian water is suppose to make you live young like the slogan of the company says "Evian, Live Young". This message has been sent because the company is trying to show the audience which is aimed at all ages but mostly adults and the elderly that when they drink their water, they will fill younger afterwards. This is why they have used the babies dancing when they look in their reflection because it symbolises the idea of the drink making you feel younger. Evian sent this message because it shows you how you can feel on the inside and just how it makes you feel all round when drinking the water. The advert has been sent the way it has because it persuades you to wanting to buy the product so you can feel young again.
